Since the rise of the digital age, consumers have begun to recognize the quality of information related to different tailored brands.
For this reason, brands explore the means to address this need by identifying ways to convey their promotional messages through contemporary forms of communication.
Combined with that, over the past few years, consumers have developed a habit of engaging in discussions via media platforms to exchange opinions and information with other people.
Given this activity, new platforms have been created, such as blogs, that facilitate these discussions.
In conclusion, vlogging has become an essential element of today’s brand communication plans and a driving force shaping the new era of marketing.
What is vlogging?
According to Wikipedia, a vlog is a type of blog that uses video as a means of communication. Vlog (“video blog”) uploads often incorporate an “embedded video or link” and the content is enriched with engaging text and images. This type of video has become very common on the YouTube channel.
Vloggers along with their audience constantly diversify the teen social media scene and their experience. Their rise is linked to the huge number of loyal followers’ popular vloggers have, which even defies the impact of traditional media. There are many other benefits of vlogging.
Why vlogging has become a digital trend?
To get a broader idea of the role YouTube has gained in everyday consumer life, let’s run through a few key numbers.
About 1 billion people use YouTube, which is one in three people who use the Internet. Every day, users spend a total of millions of hours watching videos and, consequently, generate millions of visits.
The main YouTube users are within the age group of “18-34 and 18-49” in a much higher percentage than those directed through television; 40% of them click on it through their mobile phones.
Based on the 2015 trends, marketers have identified the need to bond with vloggers and start cooperating with them to promote their brands.
A new medium for the field of marketing and advertising has been identified through the practice and growth of vlogging. Vloggers, who mainly belong to the young age group, create videos in which they appear in their personal surroundings showing elements of an ordinary day in their life. Brands can not only collaborate with vloggers for advertising, but can also create their own branded “vlogging channels.”.
Numerous companies and brands have started using vloggers and taking advantage of their huge exposure and millions of subscribers on YouTube.
This implies that brands recognize the power of this new tool and the fact that these young stars are transforming the way consumers interact and report online.
This is a reminder that YouTube as a channel is not the main reason for the creation of this trend, but the expansion of the use of mobile devices and the fact that consumers need clear and honest data on the benefits of products and brands.
In conclusion, video is essential for the communication of your brand that will allow your brand to be oriented to a large group of people. Start a vlog is easy and affordable.
You can start vlogging with your phone without investing much money. All you need is a phone stand to record high quality videos.
Why should a brand engage in vlogging?
Before deciding to incorporate a vlog into your brand communication strategy, the brand management team should know the reasons for considering this new platform.
Audience Reach & Content
Vlogger YouTube channels can provide a boost to reach a large audience that other platforms might not have been able to serve.
In addition, in terms of content, it is an opportunity for brands to provide information about the product in any creative way they want along with the information from the vlogger.
Vloggers are creating organic content that drives consumers to action. This new content marketing tool is of value to brands and companies unleash the creativity of the owners of vlogs.
In addition, they allow them to communicate with their audience in the way they are used to so that brands get the most.