Since the rise of the digital age, consumers have begun to recognize the quality of information related to different tailored brands.
For this reason, brands explore the means to address this need by identifying ways to convey their promotional messages through contemporary forms of communication.
Combined with that, over the past few years, consumers have developed a habit of engaging in…
The impact of branding on the marketing mix is seen in every aspect of our society. The ability for consumers to identify with your brand and associate it with a product is a powerful tool in marketing. The more you are recognized, the more you will be thought of when the…
How to Define Your Brand Voice and Vision to Increase Awareness and Credibility
February 9, 2023
The obvious parts of a brand such as the packaging of a product and the logo of the company are easy to create, but other parts like the brand’s voice and tone can be difficult to get right and define.
What is a brand? It’s the sentiments people associate with…
Employees as Brand Ambassadors
So the question is that can a new company not bring about the same pride and joy in their employees? The answer is a resounding yes! The easiest way for any new company to brand itself, is to begin by realizing that their employees can be their brand ambassadors. When employees refer they will bring in business leads, recruitment of experienced contacts and of course…
WHAT IS THE DIFFERENCE BETWEEN BRAND AND BRAND IDENTITY?
Brand is the way someone perceives your business, its a gut feeling. It encompasses every point of contact that a business has with outside world. This could be everything from the way a staff member conducts them…
